MarTech

Data Analytics

Placing Data at the Core of Decision-Making!

We use data to understand consumer behaviour, detect patterns and forecast trends. We pinpoint and categorize diverse user profiles aligned with a singular brand, product, or service. Our strategic recommendations empower clients to engage in distinct, direct communications tailored to each of their varied target segments.

Auditing | Understanding marketing objectives | Market research and analysis | Identification of target audiences | Selection of ON and OFF advertising channels | Development of attractive creative | Full Funnel Strategy | Budget Distribution | Definition of KPIs | Tracking and Optimization of results | Continuous improvement ROAS | Reporting

Logos reprensentativos de la planificación de medios de comunicación por la agencia House of Digital

Media Consulting and Planning

Advertising with precision!

We provide consultation and strategize advertising approaches to assist businesses in reaching their target audience, enhancing their online visibility, and driving greater conversions and sales. We excel at working with top technological platforms that position our campaigns across media outlets, social networks, and search engines.

Auditing | Understanding marketing objectives | Market research and analysis | Identification of target audiences | Selection of ON and OFF advertising channels | Development of attractive creative | Full Funnel Strategy | Budget Distribution | Definition of KPIs | Tracking and Optimization of results | Continuous improvement ROAS | Reporting

Digital Creativity

AI to transform each message into a unique experience!

We tailor creativity to the user and guide them through personalized messages across all stages of the journey, from discovery to conversion. Through AI, we ultimately make an impact that's adjusted according to interests, location, time of day, weather, and the media they are navigating in.

IA | UX | Banner | Video | Post | Story | Rich Media | Audio Wedge | CopyWriting | Newsletter | Testing | Brand Learnings | ClickBait

Ejemplo de anuncio de display gestionado por la agencia House of Digital
Ejemplo de benchmark creado por la agencia House of Digital

Benchmark

Discover strengths, comprehend the environment, and surpass competitors!

We employ benchmarking to understand the positioning of various players in a given market. We evaluate the dynamics and investments they have in media, decipher their promotion and sales strategies, and analyse the methods they use to convey their message.

Analysis | Benchmarking | Strategies | Trends | Competition | Best practices | Strengths | Investments | Market trends | Competitive benchmarking | Functional benchmarking | Strategic benchmarking | Internal benchmarking | Internal benchmarking

Web, Ecommerce and Marketplaces

We scale up your sales!

We focus on web, ecommerce, and marketplace projects to generate traffic and convert it into potential sales. We develop and manage our clients' websites, optimizing their design and functionality to enhance user experience and increase conversion rates.

Audit | Development | UX | Maintenance | VOC Optimization | Landing pages | Registration on Marketplace | Understanding business objectives | Strategy | Responsive | Promotions | Paid | ROAS | ROAS

Representación en mockup de las diferentes plataformas por las que House of Digital desarrolla sofware
Detalle de resultados de búsqueda en Google

SEO

Be among the first!

We work to make search engines recognize web pages as relevant. Through the management and optimization of technical SEO, the creation of tailored content, and Link Building strategies, we guide websites to secure top positions within each category.

SEO Audit | Keyword Strategy | On-page SEO | Off-page SEO | Dynamic Content | ASO Content | ASO

Marketing Automation & Omnichanel

A unique user experience!

With CRM and CDP steering user information and the timing of engagement, we synchronize them across all platforms to translate that data into personalized impacts. This strategy enables us to converse and accompany the user throughout their brand experience. This process leads us to optimize lead nurturing, build strong consumer relationships, and enhance the company's ROI, resulting in sales both at physical points of sale and online.

CX | CRM | Advertising OFF | Advertising ON | Trade | UX | Loyalty | Newsletter | Blog | Traffic To Store

Iconos representativos de los diferentes servicios de marketing que ofrece la agencia House of Digital
Representación de estrategia de community manager para recibir interacciones en redes sociales

Digital Communication & Social Media

Transforming ideas into emotions!

We work with communication strategies, press, social media and influencers to help brands strengthen their digital presence, reach their audience effectively and achieve greater market impact.

Strategy | Content creation and management | Influencer management | RRSS profile optimization | Publications design | Interaction with the audience | Performance monitoring | Collaboration with influencers | Events with community | Paid | Lives


Les galetes tècniques són estrictament necessàries perquè la nostra pàgina web funcioni i hi puguis navegar. Aquest tipus de galetes són les que, per exemple, ens permeten identificar-te, donar-te accés a determinades parts restringides de la pàgina si fos necessari, o recordar diferents opcions o serveis que ja has seleccionat, com les teves preferències de privacitat. Per això, estan activades per defecte, i no és necessària la teva autorització al respecte. A través de la configuració del teu navegador, pots bloquejar o alertar de la presència d’aquest tipus de galetes, si bé aquest bloqueig afectarà el correcte funcionament de les diferents funcionalitats de la nostra pàgina web.


Les galetes d’anàlisi ens permeten estudiar la navegació dels usuaris de la nostra pàgina web en general (per exemple, quines seccions de la pàgina són les més visitades, quins serveis s’utilitzen més i si funcionen correctament, etc.). A partir de la informació estadística sobre la navegació a la nostra pàgina web, podem millorar tant el propi funcionament de la pàgina com els diferents serveis que ofereix. Per tant, aquestes galetes no tenen una finalitat publicitària, sinó que únicament serveixen perquè la nostra pàgina web funcioni millor i s’adapti als nostres usuaris en general. Activant-les contribuiràs a aquesta millora continua. Pots activar o desactivar aquestes galetes marcant la casella corresponent, ja que estan desactivades per defecte.

GUARDAR

We use cookies

We may place these for the analysis of our visitor data, to improve our website, show personalized content, and to give you a great website experience. For more information about the cookies we use, open the settings

Your Digital Ally
Logo Kit Digital