To fill all the stadiums in Spain where Rosalía would be performing. Our goal was to identify and engage with the Rosalía fan base, directing them to the website and concluding the process with ticket purchases.
Increase the sale of Online accounts. Once the commonly used performance channels for lead generation were established, Banc Sabadell aimed to discover alternative methods that maintained the CPLs of Social & Google. For this purpose, not only the channel but also the strategy was crucial. Therefore, we developed a premium Native campaign to achieve the highest number of leads at the lowest cost.
Position Antonie Griezmann as Mango Man ambassador in Milan. Developing an omnichannel strategy that would impact Reach, Web Sessions, and physical store visits.
Reinvent the Christmas kitchen. Developing a branding & content campaign, wherein we devise a storytelling approach with an influencer to create a cross-channel campaign that reaches the widest possible audience.
Refreshing the brand. Positioning the brand and product within a younger audience through the #TuMomentodeSerBueno campaign.
https://www.vichycatalan.com/tu-momento-de-ser-bueno/
Traffic To Store
To boost traffic to the physical store of two establishments that were below average in terms of traffic.
Attract international pilgrims to Xacobeo 2022 - Camino de Santiago.
Enabling individuals associated with Galician entities in Europe and America to maintain their connections with the culture and traditions of Galicia by completing the final 100 km of the Camino de Santiago to reach Santiago de Compostela. Thus, we faced a significant challenge: generating international interest for XACOBEO 2022.